Algorithms are the new gatekeepers

Hey 👋,

I came across this Tweet that I can’t find anymore that talked about Algorithms being the new gatekeepers to growth.

It used to be capital (Having a lot of money to build a factory)

Then it became Technology (I need to build what I want and need a lot of devs)

Then it became distribution

And now it’s algorithms

Gone are the days you can build up followers and ride off of them.

A lot of influencers used to do this, they put out good content until they’re big enough where even average content gets them good results.

But it doesn’t work anymore.

If your content sucks, you won’t get anything.

Because everything is creative driven.

Everyone is trying to be TikTok.

Create Banger posts and you blow up.

Create average content and get nothing.

This is a problem, or if you’re like me, you see an opportunity.

This means you can join TikTok today and blow up 10 minutes later.

If you’re good at executing, of course.

This is what I’ve been working on for the last 4 weeks.

Adding viral content to my tool chest.

I’ve been making TikToks myself, learning and observing. 👇

@nafetswirth

Keep grinding those coffee beans. You’re next. #entrepreneur

And now it’s time to deploy it across products.

We’re working with an agency to get creative done.

Then it’s time to experiment.

Talk soon,
Stefan