Emotion is your AI Tool Goldmine

Author

Stefan Wirth
March 23, 2025

Hi Mate đź‘‹,

did some strategic thinking this past week, let’s dive into the details ⬇️

What's new

Last week, I analyzed our wedding speech generator data and discovered something fascinating: parents consistently choose our premium human-edited option ($97) over the basic AI version ($35).

Why does this matter?

Because it reveals a clear pattern, we can leverage across new verticals.

Our cashflow strategy this year is to expand our proven chat interface to new speech types, starting with retirement speeches.

The data shows auxiliary roles (like father of the groom) convert better than primary ones (the couple themselves). This pattern perfectly translates to the professional world - colleagues and managers celebrating a retiree's career.

And here's the kicker: older professionals with more disposable income are even more likely to choose premium human editing for high-stakes professional moments.

Insight

The future isn't building new tools from scratch.

It's taking what already works and applying it to adjacent problems.

Our wedding speech chat interface isn't just a wedding tool.

It's a template for any high-stakes communication where people struggle with words.

Retirement speeches, award acceptances, eulogies - they all share the same emotional pattern. People want to say something meaningful but fear getting it wrong.

The human + AI hybrid model works because it combines scale with trust. AI handles the heavy lifting, but humans provide the confidence.

This is why parents pay for premium and why executives will too.

The key is identifying emotional trigger points where willingness to pay spikes.

Becoming a Learning Machine

Rating: 4/5 (The Mom Test by Rob Fitzpatrick)

The most valuable insight from this book: when interviewing potential users, focus on their past behaviors rather than hypothetical futures. People are terrible at predicting what they'll do, but their past actions tell the truth.

For our retirement speech generator, we should ask managers: "Tell me about the last retirement speech you gave. How did you prepare for it?" rather than "Would you use a tool to help write retirement speeches?"

My Latest Video AI Tool

I created a Claude Project to help me brainstorm A/B tests.

And it came up with some wild stuff I would have never thought about.

Reply to this email if you’re interested in a walkthrough video.

Talk Soon,
Stefan